Schweitz Design


Paper-based Image Editing!
22/04/2009, 1:29 pm
Filed under: Design Resources | Tags: , , , , , , ,

I may be a bit behind on this one, but I just this morning stumbled upon the April Fool’s prank from the folks over at Aviary. In addition to making some really great web-based design applications, they have quite the sense of humor. Behold CRANE, the world’s first paper-based image editor.



They All Said That Print Was Dead
16/04/2009, 6:00 pm
Filed under: Uncategorized

print1

Personal design piece.



It’s all about brand recognition. Baby.
10/04/2009, 12:37 pm
Filed under: Graphic Design Humor

Understanding Marketing.

A friend sent me the above link. I think it’s really funny. Happy Friday all.



Emo Calorie Commits Horrific Suicide
09/04/2009, 12:59 pm
Filed under: Ad Campaign | Tags: , , , , , , , ,

While I don’t usually read things on Cracked.com expecting to find useful design info, a posting from a few weeks ago piqued my interest. The article, “9 Attempts at ‘Edgy’ That Failed (Hilariously),” features some woefully misguided marketing/ad campaigns. By far the best (worst) one featured was a Pepsi Max campaign intended for European release but quickly shelved thereafter. The thrust of the campaign was that Pepsi Max contains only one calorie, so (obviously) that calorie must be so lonely that it wants to off itself. Sound logic, no? Regardless of how off-base, misguided, poorly planned, insensitive, et. al that this campaign concept was, the illustrations are freaking awesome. Check it.



Some further reading on the campaign via AdAge:

http://adage.com/globalnews/article?article_id=132952
http://adage.com/globalnews/article?article_id=133043




Real Time Sandpainting
06/04/2009, 3:05 pm
Filed under: Art | Tags: , , , , ,

A friend sent me a link to Sand Fantasy, the home of “world renowned sand animation artist” Ilana Yahav. These videos are awesome.



Where rubber meets the road (Or oj misses the table)
03/04/2009, 4:02 pm
Filed under: branding | Tags: , , , , , , ,

Consider your brand for a moment.  Read this article. Now reconsider your brand in terms of collateral (PACKAGING, logo, letterhead, etc.). How much do you think you stand to lose (or Gain!) because of your brand and how it’s interpreted at the consumer level?

The Tropicana re-brand was  met with great resistance from the design community. So much resistance in fact, (from the design community as well as countless others apparently) that Tropicana decided to scrap the re-brand and go back to zero in just a few short weeks. Enough has been written why the new brand failed, but I think it’s worth noting the article from AdAge as to just what kind of impact your brand has on your business. It’s a rare opportunity when your brand can be spoken of in terms of the bottom line as the case is here.



Iconic
02/04/2009, 2:33 pm
Filed under: Icons | Tags: , , , , , , , , ,

A week or so ago Marmalade Moon posted a contest asking readers to submit ideas for, “beautiful and exceptionally useful” icons. I submitted an idea and I’m one of the lucky winners who will eventually get the set for free!

My winning concept was to create a blanket, useful folder icon to represent “resources.” My line of thinking was that my workflow generally entails at some point in my day reading all my design blogs and usually in turn downloading any number of freebies I stumble across (vectors, brushes, fonts, textures, etc.). I figured these could all be dumped into a general designer’s resourcesw folder, thus making them accessible while eliminating desktop clutter. Additionally, I think that the idea of a “resources” folder translates well across numerous computer user types. Ultimately, I can’t wait to get my free set and see what a wonderful job they do!



File Under “File”
01/04/2009, 6:38 pm
Filed under: Web Design | Tags: , , , , , ,

Let me begin by stating that I have been ridiculously ill lately and thus the lack of recent posts. Sickness now aside, it’s all brass tacks (or maybe Pantone 8962C tacks har har).

Jarel Remick has written a GREAT post today at the In the Woods blog. His article deals with how, when, and nicely, why to use the various image file types for web considerations. It’s relatively brief but covers a ton of good ground from technical aspects to some well-pointed examples. Check it out here.

This had a bit of special interest to me as I recalled writing a paper comparing .gif and .jpg for a design class as a sophmore in college. What I remember most clearly was that my paper was not very good and in my naievete I changed the font from the standard Times New Roman to Courier, which is every college high school kid’s way of saying, “I’ve written as much crap about this as I can and it’s still not long enough, so this is what you get.” Important to note that this probably doesn’t fly in most classrooms, but it especially shouldn’t fly when you’re teacher is a master of typography. I think I ended up getting a “B” on the paper because ultimately the class’ thrust was actual student design work and the point of the paper was to just make sure we could form sentences in addition to beginning mastery of bezier curves. Looking back, I must have looked like such a shmuck to the professor, but it’s good for a laugh now.




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