Emo Calorie Commits Horrific Suicide

09/04/2009, 12:59 pm
Filed under: Ad Campaign | Tags: Ad Campaign, ads, calorie, edgy, hand drawn, illustration, pepsi, pepsi max, suicide

While I don’t usually read things on Cracked.com expecting to find useful design info, a posting from a few weeks ago piqued my interest. The article, “9 Attempts at ‘Edgy’ That Failed (Hilariously),” features some woefully misguided marketing/ad campaigns. By far the best (worst) one featured was a Pepsi Max campaign intended for European release but quickly shelved thereafter. The thrust of the campaign was that Pepsi Max contains only one calorie, so (obviously) that calorie must be so lonely that it wants to off itself. Sound logic, no? Regardless of how off-base, misguided, poorly planned, insensitive, et. al that this campaign concept was, the illustrations are freaking awesome. Check it.