Filed under: Ad Campaign | Tags: Ad Campaign, ads, calorie, edgy, hand drawn, illustration, pepsi, pepsi max, suicide
While I don’t usually read things on Cracked.com expecting to find useful design info, a posting from a few weeks ago piqued my interest. The article, “9 Attempts at ‘Edgy’ That Failed (Hilariously),” features some woefully misguided marketing/ad campaigns. By far the best (worst) one featured was a Pepsi Max campaign intended for European release but quickly shelved thereafter. The thrust of the campaign was that Pepsi Max contains only one calorie, so (obviously) that calorie must be so lonely that it wants to off itself. Sound logic, no? Regardless of how off-base, misguided, poorly planned, insensitive, et. al that this campaign concept was, the illustrations are freaking awesome. Check it.
source: http://eplay.typepad.com
source: http://www.culture-buzz.com
source: http://theworldsbestever.com
Some further reading on the campaign via AdAge:
http://adage.com/globalnews/article?article_id=132952
http://adage.com/globalnews/article?article_id=133043
Filed under: Ad Campaign, branding | Tags: Ad Campaign, ads, advertising, billboard, logo, pepsi, rebrand
http://reflushed.wordpress.com
By now there has been an infinite amount of discussion about the Pepsi re-brand so I don’t feel it’s necessary for me to get into it. However, a recently erected Pepsi billboard by my house makes me begin to think this whole thing isn’t quite so bad. (Don’t get me wrong, I think the “smiles” reworking of the logo and different applications for different Pepsi “styles” is grossly off-base and ineffective, but as I said I’m not getting into that.) The billboard I recently saw is one of the numerous pieces from the “Refresh Everything” campaign that has coincided with the launching of the new brand.
What I think works about this particular ad is that upon the first time I saw it I thought of the verb “pop” rather than the noun, which I think is the intention. They’re drawing a clever parallel with this one between pop the verb, meaning standing out or popping off the page, and the noun pop (or soda) – which is literally thier product. Additionally, with the vibrant colors and bold, high contrast type this also works on a level of “pop art.”
So maybe the Pepsi re-brand was awful, or at the very least a bit ill-conceived, but I think that at least this piece of the ad campaign works very well.
Filed under: Ad Campaign | Tags: Ad Campaign, beef, food photography, layout, texture
source: http://gcalvin.com
While perusing Golf Magazine (I can pretty much occupy myself with any magazine since I tend to only focus on the ads anyway) this morning I stumbled across the “Land of Beef” ad campaign, launched in 2008 by the Beef Checkoff Program. The campaign features some delightful food beef photography and the overall concept straddles the edge of absolute ridiculousnes with it’s “Powerful Beefscapes.” All in all my take is that this is fabulous; the concept is way “outside of the box” but it works and it’s executed beautifully.
source: http://www.indianabeef.org
source: http://www.vegilicio.us
source: http://popwatch.ew.com
