Filed under: Ad Campaign | Tags: ads, brading, burger, burger king, cheeseburger, cute, dachshund, design, magazine, unbranded
My mom made a point of showing me the above ad on the back cover of Lifestyle magazine. First off, I have to admit to those of you who don’t know that I’m a huge dachshund lover (I’ve got a 7.5 lb miniature longhair named Izzy who’s the best pup ever!). I’m biased, but I still think this is a really great ad. BK’s new campaign for their mini burgers is based on the concept that these little burgers are “cute” and I don’t think they could have found a cuter dog image than this one. (Well, maybe there might be one here.) I think the ads work because they’re playful (look at that cute little burger) and unconventional (the dachshund is the focus and not the burger). Generally, I think Burger King does a lot of things right with their advertising/marketing/branding and this is another notch in the belt.
Also, I heard about this on the radio this morning. It’s reminiscent to me of the unbranded McDonald’s Quarter Pounder stores and I think it should prove highly interesting to see how they brand the new off-shoot.
Filed under: Uncategorized | Tags: brading, collaborate, cultivate, differentiate, identity, innovate, logo, neumeier, the brand gap, validate
For anyone who’s followed this blog for it’s short but fruitful life, it’s apparent that I’m a huge proponent of Marty Neumeier’s book The Brand Gap. “Read this book before your competitors do,” urges Tom Kelley of Ideo on the book’s back cover. I couldn’t agree more with Mr. Kelley. The Brand Gap is an incredibly valuable resource to anyone involved in business at any level to better understand branding. For those who think a brand is simply a wordmark or icon, this book sheds light onto the depth with which we as designers put into identity development. For those who are “in the know” about building brands, the article succintly and clearly lays out the pertinent info that must be taken into consideration before any branding endeavor. My advice: if you haven’t read it, you are legitimately missing out. Plus, you can read it easily in a single sitting and if you take nothing else away from this read, (which I sincerely doubt you could) the layout is absolutely great.
Additionally, suplemental information to the book is available via a numerous stock of pdfs at http://www.newriders.com.
