Filed under: Uncategorized | Tags: delta, design, experiment, InDesign, key command, Key Commands, logo, parody, preflight
Preflight
Here we are at Day 7, signaling one week’s worth of key commands. I opted to take advantage of the 2007 Delta rebrand to convey Preflight and used this for reference. Hope you’ve enjoyed these, tomorrow I’ll be rounding up what I learned from this experiment.
Filed under: Key Commands | Tags: Illustrator, InDesign, Key Commands, logo, move, parody, u-haul
Move
Today I knocked off the U-Haul logo for the key command “Move” (default in both InDesign and Illustrator). I had a lot of fun with this one as it’s predominantly a word mark. As the base for the font I used Boris Black Bloxx, which approximates the dimensions (stem and cross bar widths, x-height, cap height, etc.) of the font used in the U-Haul logo. I then set about removing all the rounded corners and evening out/reducing the kerning and modifying the “H” to match the logotype. I used Pantone 7413 C for the “U-Haul Orange.”
While poking around to try and find the exact font and Pantone used, I stumbled upon this section of the U-Haul website. It’s a nice resource of regionally themed illustrations and they make each truck graphic wrap available as a downloadable wallpaper as well as providing some “fun facts” about each state or territory featured. I’m pretty partial to Newfoundland and North Carolina personally.
While on the subject of resources, Brands of the World is a great jumping of point for a project like this. They have a massive, searchable database of logos (generally available in black on white in .eps format) as well as fonts and some other resources.
