Filed under: Ad Campaign | Tags: Ad Campaign, beef, food photography, layout, texture
While perusing Golf Magazine (I can pretty much occupy myself with any magazine since I tend to only focus on the ads anyway) this morning I stumbled across the “Land of Beef” ad campaign, launched in 2008 by the Beef Checkoff Program. The campaign features some delightful food beef photography and the overall concept straddles the edge of absolute ridiculousnes with it’s “Powerful Beefscapes.” All in all my take is that this is fabulous; the concept is way “outside of the box” but it works and it’s executed beautifully.
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