Filed under: Ad Campaign | Tags: ads, brand, commercial, cooking spray, demographic, PAM, product, tagline, target
I saw this new ad for PAM cooking spray last night. I can take or leave the bratty kids demanding perfect cupcakes and the commercial as a whole, but the “Helps you pull it off” tagline is what really grabbed me. It’s a really clever tagline that I think speaks strongly to not only their product (the spray literally helps you pull things off of pans) but also to their brand (the product helps you, the target demographic consumer).
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