Schweitz Design


Clever Pam, very clever!
04/03/2009, 2:38 pm
Filed under: Ad Campaign | Tags: , , , , , , , ,

I saw this new ad for PAM cooking spray last night. I can take or leave the bratty kids demanding perfect cupcakes and the commercial as a whole, but the “Helps you pull it off” tagline is what really grabbed me. It’s a really clever tagline that I think speaks strongly to not only their product (the spray literally helps you pull things off of pans) but also to their brand (the product helps you, the target demographic consumer).

On a related note, Brandsinger recently posted the 10 best taglines of 2008. “Drive safely and leave the killing to us” is by far my favorite!

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