Schweitz Design


Paper-based Image Editing!
22/04/2009, 1:29 pm
Filed under: Design Resources | Tags: , , , , , , ,

I may be a bit behind on this one, but I just this morning stumbled upon the April Fool’s prank from the folks over at Aviary. In addition to making some really great web-based design applications, they have quite the sense of humor. Behold CRANE, the world’s first paper-based image editor.

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They All Said That Print Was Dead
16/04/2009, 6:00 pm
Filed under: Uncategorized

print1

Personal design piece.



It’s all about brand recognition. Baby.
10/04/2009, 12:37 pm
Filed under: Graphic Design Humor

Understanding Marketing.

A friend sent me the above link. I think it’s really funny. Happy Friday all.



Emo Calorie Commits Horrific Suicide
09/04/2009, 12:59 pm
Filed under: Ad Campaign | Tags: , , , , , , , ,

While I don’t usually read things on Cracked.com expecting to find useful design info, a posting from a few weeks ago piqued my interest. The article, “9 Attempts at ‘Edgy’ That Failed (Hilariously),” features some woefully misguided marketing/ad campaigns. By far the best (worst) one featured was a Pepsi Max campaign intended for European release but quickly shelved thereafter. The thrust of the campaign was that Pepsi Max contains only one calorie, so (obviously) that calorie must be so lonely that it wants to off itself. Sound logic, no? Regardless of how off-base, misguided, poorly planned, insensitive, et. al that this campaign concept was, the illustrations are freaking awesome. Check it.



Some further reading on the campaign via AdAge:

http://adage.com/globalnews/article?article_id=132952
http://adage.com/globalnews/article?article_id=133043




Real Time Sandpainting
06/04/2009, 3:05 pm
Filed under: Art | Tags: , , , , ,

A friend sent me a link to Sand Fantasy, the home of “world renowned sand animation artist” Ilana Yahav. These videos are awesome.



Where rubber meets the road (Or oj misses the table)
03/04/2009, 4:02 pm
Filed under: branding | Tags: , , , , , , ,

Consider your brand for a moment.  Read this article. Now reconsider your brand in terms of collateral (PACKAGING, logo, letterhead, etc.). How much do you think you stand to lose (or Gain!) because of your brand and how it’s interpreted at the consumer level?

The Tropicana re-brand was  met with great resistance from the design community. So much resistance in fact, (from the design community as well as countless others apparently) that Tropicana decided to scrap the re-brand and go back to zero in just a few short weeks. Enough has been written why the new brand failed, but I think it’s worth noting the article from AdAge as to just what kind of impact your brand has on your business. It’s a rare opportunity when your brand can be spoken of in terms of the bottom line as the case is here.