Filed under: branding | Tags: application, bar code, brand, brand positioning, brand power, google, holiday, logo, logo application, logotype, occasion, patent, wordmark
The Google holiday logos are pretty well documented, but the above really caught my eye. In lieu of gussying up the wordmark today, the above supplants it to celebrate the anniversary of the patenting of the bar code. (Read more about that here.)
As I stated above, today’s bar code image in place of the typical Google lettering is really eye catching. It also showcases Google’s ability to leverage their brand power. Can you name any other company that is quite frankly ballsy enough to totally remove their logo from their homepage? Even the past holiday iterations of the logo have at least been drawn up around the existing logo type. I really applaud Google for going “full-tilt” with this particular occasion logo.
Having said that, I also think Google has a bit of an unfair advantage when it comes to boldly abandoning their logo because of their ubiquitous brand position. Regardless of which logo, if any even, would be displayed on it, the Google homepage is near universally recognizable. So long as the image fits the general proportions where the logo would typically be, I surmise you could put anything in that area and the whole page would still read as Google. In this instance I really like that they chose to fore go any of the recognizable characters from their mark, as they could have potentially intertwined the wordmark and bar code imagery in a countless number of ways, retaining the more typical Google holiday sensibilities, but they didn’t. Despite the unfair advantage, I think this is really well conceived and well executed.
See more holiday iterations @ http://www.google.com/intl/en/holidaylogos.html
Filed under: branding | Tags: bible, branding, chosen instrument, gospel, hip hop, identity, logo, music, note, positive, productions, R & B, rap, uplifting, wing, youth
I recently completed the identity for Chosen Instrument Productions. The following is from the logo proposal I provided the client:
Chosen Instrument Productions is a youth-focused, not-for-profit music organization that is passionate about using music to convey a positive message. Through the creative and recording processes of Spoken Word, Hip-Hop, Rock and Gospel music, Chosen Instrument aims to foster a positive atmosphere that allows artists to express themselves in ways that serve to better themselves, their community, their region and beyond.
It was with this spirit and message in mind that the Chosen Instrument Productions logo was crafted. The logo is comprised of the Chosen Instrument Productions text and the “Winged Note” logo mark. The main text and mark were crafted in a graffiti-style that captures the energy and vibrancy of youth while maintaining professional sensibilities such as legibility. The overall appearance of the logo is edgy and yet accessible and is very much geared towards the youth demographic that Chosen Instrument is driven by.
The “Winged Note” icon was crafted to represent the idea of creating music that is upliftng. The “Winged Note” represents the power of music to “fly above” the typical negative stereotypes associated with hip-hop and rock music and reinforce the idea that Chosen Instrument creates music that is thematically and philosophically positive.
The Chosen Instrument Productions logo speaks to and reflects the ideals of the organization; it represents music as a powerful force through which creative and inspired youth may cultivate, create and record a unique, positive message.
Filed under: branding | Tags: architect, blue, branding, connections, construction, corporate, design, engineer, feature, grey, hypocylcoid, logo, logo gala, pcc, pittsburgh
Once again, Deron Sizemore over at logo gala has featured some of my work. The PCC logo I crafted a few months back was a “featured logo” over at the site. Read the article here for my design process.
Filed under: branding
“The foundation of brand is TRUST. Customers trust your brand when their experiences consistently meet or beat their expectations.”
~Marty Neumeier The Brand Gap
Over the course of the last couple months I’ve been working on creating a brand for a small catering and baking business. Thus far I’ve designed a logo and a business card with a menu in the works and a website further down the pipeline. The client is one of my colleague’s mothers. My colleague, a salesman in our company, has been really making the push for her to gear up her marketing efforts and branding, with the goal being taking her business to “the next level” from word of mouth recognition and success to further professionalism and bigger gigs.
A lot of my freelance work has been small (one-person owned and operated), predominantly women-owned businesses. This work is gratifying insomuch as I feel I am really able to help individuals ultimately pursue their dreams. (Making the jump from part-time to full-time in some cases or just broadening their clientele in this case.)
It’s also extremely gratifying to be able to work with a client who understands branding and marketing. I have been dealing about 60% with my colleague and 40% with his mother as we work towards a recognizable brand. With a background in sales, my colleague “gets’ what branding is all about and is helping move his mother’s business forward.
At any rate, yesterday, he and I were discussing moving forward with the menu. We’re at the stage where the design has been accepted and I need to make a few minor tweaks to the content and hash out the printing. As I discussed with him the changes I was going to be making he replied with, “That’s great. Go ahead, I trust you.” Trust from your customers is probably the strongest weapon in any company’s arsenal, and especially so when we, as designers, are called to visually represent someone else’s dream. It was great for me to hear and makes me want to execute that much better as we move forward with establishing the brand.
It’s also worth noting, that he trusts me, because my work has consistently beat his expectations. Both my colleague and his mother have been 110% satisfied with the work I’ve done thus far, and thus trust me to continue exceeding their expectations. While that may put a little more pressure on each piece I do for them, I think it’s the best kind of pressure you can ask for.