Filed under: Logo Design | Tags: branding, custom, design, ferraro, font, gray, green, grey, initials, leigh, lettering, logo, mark, monogram, seamstress, stitch, typography
I recently completed a logo for a good friend of mine who needed an identity for her freelancing. I played on the concept of stitching as I created a monogram and custom font. This was featured over at logogala.com recently as well.
Filed under: Logo Design | Tags: 2016, branding, chicago, concept, design, event branding, logo, Logo Design, madrid, olympics, summer
Today’s post on the Graphic Design Blog highlights the logos in contention for the 2016 Summer Olympic Games. The article reflects on the four logo concepts that are in the running for the shortlisted cities as well as taking a look at some of the cities that have already been eliminated from the running.
Event branding is something I personally am really interested in, having written about it here and here. The unique opportunity to wholly brand an event, especially an event like the Olympics wherein so much collateral material will be derived from the main brand, represents a both challenging and ultimately really rewarding experience for designers.
My personal take on the above logos is that they all work on really great concepts and are very nicely executed. Visually, and this is ignoring my national prejudice, I think the Chicago logo is the most striking. Conceptually, I love the Madrid logo and the subtle “m” formed by the hand print. Read the whole article here and draw your own conclusions.
Filed under: Logo Design | Tags: blue, coastal highway, drunk bus, fun, Logo Design, maryland, ocean city, the bus, vibrant, yellow
My most recent vacation was to Ocean City, Maryland. Wildly popular among visitors is the city’s public transit, often referred to as the “drunk bus,” but officially known as simply The Bus. The popularity of the bus derives from two factors; 1. It runs up and down the coastal highway for 145 blocks and can take you to the majority of OC’s attractions, and 2. It only costs two dollars for a pass that is valid all day (from 6am to 6am). Running all night along OC’s strips of bar after bar as well the numerous hotel corridors makes the drunk bus a perfect marriage of safety and (sometimes a bit too much) fun.
I, of course, immediately took notice of The Bus logo which appears on all of the bust stop signs as well as on the recyling bins located next to each bus stop (awful green eh?). I really like this logo, more so because of how it speaks than how it actually looks. The logo is fun, vibrant, a little bit quirky and based on my experience in the ocean town really captures the spirit of Ocean City. It’s playful and doesn’t take it self too seriously (After all, it’s the drunk bus). Are there elements of this logo that could be done better? Yes. the gradients on the tires don’t match the logo as a whole, the exhaust suffers from the same issue because of lack of shading and the bevel is probably wholly unnecessary. But, honestly, having ridden the subject matter and spent a week in the town, I find myself setting design-y nitpicking aside and quite honestly most of the people I saw on The Bus were in no shape to critique anything. I like this logo because it’s fun and that’s all it needs to be.
Filed under: Logo Design | Tags: design, dot, expedition, forward, ligature, logo, logogala, motion, rationale, superscript dot
The charge of this logo design actually stemmed from first developing the name. At present, the company is involved in a long-term strategic planning campaign with the ultimate goal of winning a Baldrige award. Rather than referring to everything related to this planning as “Baldrige,” the campaign needed a name, and further, it’s own identity.
The following rationale was one component of the identity standards I provided:
An expedition is a mission-oriented journey wherein the dedication, hard work and perseverance of the team involved culminates in the achievement of a clearly defined goal. It implies forward movement as well as a serious commitment of time and effort. This commitment ultimately serves to better those involved while simultaneously forging a whole that is greater than the sum of its parts.
My visual concept for the logo was to very subtly imply the idea of that forward and upward movement conveyed in the name. The text was set in Cicle Italic and from there I proceeded to create the ligature “exp,” adjusted the kerning visually, changed the angle of the italic and created my own dots for the i’s. The mark is an extension of the ligature but rises above the text and points forward. The logo as a whole really visually conveys movement and I think the color scheme reinforced the idea of this noble venture.
The client was really pleased and so was I, as I really accomplished what I initially set out to do with this piece.
Filed under: Logo Design | Tags: design, dog park, lawrenceville, logo, logo gala, pro bono
I’m pleased to announce today that I’ve once again been featured on Deron Sizemore’s LogoGala site. This most recent entry was for the Lawrenceville Dog Park, a pro bono project I’ve been working on to help establish an enclosed, off-leash dog park in my neighborhood in Pittsburgh. Many thanks are in order to Deron Sizemore who is doing an amazing job with the Logo Gala site and also to Elise Gatti, Chris Lugo, and everyone involved with the Dog Park project for allowing me to get involved with this project. As the park progresses I will surely keep you all updated with the work I am doing as well as the forthcoming establishment of the park itself.
Filed under: Logo Design | Tags: arrangement, basketball, concept, event branding, logo, march madness, ncaa, organization, style, tournament, women
After yesterday’s post on the Men’s side of the NCAA tournament logos I thought today I’d feature the womens’. All i can say is wow, the disparity between the two groups is ridiculous. I’m not entirely sure how the NCAA is structured, but the women’s side has significantly better logos across the board.
I’m especially fond of the Tampa Bay logo and the clever incorporation of the basketball – subtle, yet noticeable and very well executed. Additionally, the St. Louis logo really forces the perspective on the arch and acheives something new and dynamic with a recognizable and well-known icon of that city.
The best comparison groups highlighting the disparity between the men’s and women’s logos are the Indianapolis and New Orleans logos. The men’s Indy logo was trite and one might say shabby, but the women’s puts together a lovely package of venue and skyline and stylized basketball. The women’s New Orleans logo works on the same concepts as the men’s but it’s infinitely better organized and simply works much better.
Filed under: Logo Design | Tags: basketball, event branding, logo, march madness, ncaa, symbol, typogrpahy
Imagine this creative brief: We need an event logo. The only stipulation is that you incorporate the year of the event, the name of the city where the event is held, some kind of symbol reflecting that city (or not if you’re somewhere like Indianapolis), the NCAA logo, the words FInal Four (ideally in a relatively even-weighted san-serif, or not) and ideally a basketball.
I really love the March Madness tournament and with this year’s tourney rapidly approaching I was interested to see this year’s logo. Upon checking it out I went through some of the year’s past to have some sort of history to the yearly event branding.
The 2009 logo is disappointing. After seeing it on NCAA.com I looked around with a “is this it” feeling trying to find something more. But this is it.
At this point in history with the auto industry collapsing, how appropriate is it really to use a symbolic tire as the background and as representational of Detroit? Regardless of social standards/faux paus, the suggested tire isn’t really that great, and it only gets worse when you add the flames. They just seem ill-advised, or at least ill-placed. They’re not working with the other logo elements. The “2009” falls way too close to the word “final” and generally I think the typography choice for “2009” and “Detroit” is a miss.
That said, I like most the logo constructed for the 2008 tournament in San Antonio. I could do without the blue gradient behind “final four” and “San Antonio” does not seem to be exactly on the same line as the belt, but the hat is really nicely rendered and the whole thing works pretty well together, given the amount of information contained within it.
However, looking back at some logos from year’s past make me REALLY appreciate the San Antonio logo. They all have so much going on in them they stray far away from anything “iconic.” In the case of the New Orleans logo, the clusterbomb mish-mash is maddening (pun intended). I also have a problem with the generic city identifier icons used. 2007 and 2002 were in Atlanta and no one could come up with anything better in 5 years than to stylize the peach? I mean, we all realize Georgia is the Peach State but there’s infinitely more that could be pulled out of Atlanta to represent the host city graphically. I’ll stop now (before I spend several hours discussing what I don’t like about 2006’s logo), and leave it at this: Considering the above creative brief for these logos, I think 2008 works predominantly for the same reasons the others all fall so short: it nicely packages a lot of necessary information into a cohesive and unified event logo.