Filed under: Uncategorized
Hello wordpress blog viewer. This blog is no longer active. I, Zachary Schweitzer, wrote articles and posted content here from January – October 2009. It was my first time actively blogging and I pumped out quite a bit of content. With the launch of my new portfolio site and blog at schweitzdesign.com I was going to delete this. However, I took a look at the statistics and it seems like this blog is still getting a decent amount of views. Couple that with the fact that I’m a total pack rat and I decided to just let this blog ride on out to the internet sunset.
If you have any questions about any of the content here, you can contact me at firstname.lastname@example.org
If you like the content here, please visit the new SchweitzDesign.com where I have a new blog.
Filed under: Uncategorized | Tags: color, design, illustration, invitation, letterforms, print, providence connections, typography
Last week I was working on an invitation for non-profit organization Providence Connections. The event they are putting on is called “The Family Tree of Life.” I was given the direction that they wanted to play on the tree concept and wanted the invite to be very colorful. With that in mind I went ahead and did some illustration work including the above “Tree typography.” The folks at PC were really pleased with the final invite and i was more than happy to do some neat, colorful illustration.
Filed under: Uncategorized | Tags: article, blog, building, green, guest, raster, signage, site sign, sustainable, vector, writer
Check out my article today on Fuel Your Creativity. I wrote a creative process article about a green signage system I designed.
Filed under: Uncategorized | Tags: cketch, draw, drawing, hand drawn, pencil, sea monster, sketchbook, squid, vector
I recently found some time for some personal sketch book work and did up this squid. I’m hoping to eventually move from this sketch to a full-color vector sea beast. For the time being at least I’d like to start posting some sketches a little more frequently, as I’ll hopefully be doing a lot more drawing. Enjoy.
Filed under: Uncategorized
Personal design piece.
Filed under: Uncategorized | Tags: brading, collaborate, cultivate, differentiate, identity, innovate, logo, neumeier, the brand gap, validate
For anyone who’s followed this blog for it’s short but fruitful life, it’s apparent that I’m a huge proponent of Marty Neumeier’s book The Brand Gap. “Read this book before your competitors do,” urges Tom Kelley of Ideo on the book’s back cover. I couldn’t agree more with Mr. Kelley. The Brand Gap is an incredibly valuable resource to anyone involved in business at any level to better understand branding. For those who think a brand is simply a wordmark or icon, this book sheds light onto the depth with which we as designers put into identity development. For those who are “in the know” about building brands, the article succintly and clearly lays out the pertinent info that must be taken into consideration before any branding endeavor. My advice: if you haven’t read it, you are legitimately missing out. Plus, you can read it easily in a single sitting and if you take nothing else away from this read, (which I sincerely doubt you could) the layout is absolutely great.
Additionally, suplemental information to the book is available via a numerous stock of pdfs at http://www.newriders.com.