Schweitz Design

Emo Calorie Commits Horrific Suicide
09/04/2009, 12:59 pm
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While I don’t usually read things on expecting to find useful design info, a posting from a few weeks ago piqued my interest. The article, “9 Attempts at ‘Edgy’ That Failed (Hilariously),” features some woefully misguided marketing/ad campaigns. By far the best (worst) one featured was a Pepsi Max campaign intended for European release but quickly shelved thereafter. The thrust of the campaign was that Pepsi Max contains only one calorie, so (obviously) that calorie must be so lonely that it wants to off itself. Sound logic, no? Regardless of how off-base, misguided, poorly planned, insensitive, et. al that this campaign concept was, the illustrations are freaking awesome. Check it.

Some further reading on the campaign via AdAge:


Burger Time
10/03/2009, 2:20 pm
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My mom made a point of showing me the above ad on the back cover of Lifestyle magazine. First off, I have to admit to those of you who don’t know that I’m a huge dachshund lover (I’ve got a 7.5 lb miniature longhair named Izzy who’s the best pup ever!). I’m biased, but I still think this is a really great ad. BK’s new campaign for their mini burgers is based on the concept that these little burgers are “cute” and I don’t think they could have found a cuter dog image than this one. (Well, maybe there might be one here.) I think the ads work because they’re playful (look at that cute little burger) and  unconventional (the dachshund is the focus and not the burger). Generally, I think Burger King does a lot of things right with their advertising/marketing/branding and this is another notch in the belt.


Also, I heard about this on the radio this morning. It’s reminiscent to me of the unbranded McDonald’s Quarter Pounder stores and I think it should prove highly interesting to see how they brand the new off-shoot.

Clever Pam, very clever!
04/03/2009, 2:38 pm
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I saw this new ad for PAM cooking spray last night. I can take or leave the bratty kids demanding perfect cupcakes and the commercial as a whole, but the “Helps you pull it off” tagline is what really grabbed me. It’s a really clever tagline that I think speaks strongly to not only their product (the spray literally helps you pull things off of pans) but also to their brand (the product helps you, the target demographic consumer).

On a related note, Brandsinger recently posted the 10 best taglines of 2008. “Drive safely and leave the killing to us” is by far my favorite!