Schweitz Design

Burger Time
10/03/2009, 2:20 pm
Filed under: Ad Campaign | Tags: , , , , , , , , ,


My mom made a point of showing me the above ad on the back cover of Lifestyle magazine. First off, I have to admit to those of you who don’t know that I’m a huge dachshund lover (I’ve got a 7.5 lb miniature longhair named Izzy who’s the best pup ever!). I’m biased, but I still think this is a really great ad. BK’s new campaign for their mini burgers is based on the concept that these little burgers are “cute” and I don’t think they could have found a cuter dog image than this one. (Well, maybe there might be one here.) I think the ads work because they’re playful (look at that cute little burger) and  unconventional (the dachshund is the focus and not the burger). Generally, I think Burger King does a lot of things right with their advertising/marketing/branding and this is another notch in the belt.


Also, I heard about this on the radio this morning. It’s reminiscent to me of the unbranded McDonald’s Quarter Pounder stores and I think it should prove highly interesting to see how they brand the new off-shoot.