Filed under: branding | Tags: bible, branding, chosen instrument, gospel, hip hop, identity, logo, music, note, positive, productions, R & B, rap, uplifting, wing, youth
I recently completed the identity for Chosen Instrument Productions. The following is from the logo proposal I provided the client:
Chosen Instrument Productions is a youth-focused, not-for-profit music organization that is passionate about using music to convey a positive message. Through the creative and recording processes of Spoken Word, Hip-Hop, Rock and Gospel music, Chosen Instrument aims to foster a positive atmosphere that allows artists to express themselves in ways that serve to better themselves, their community, their region and beyond.
It was with this spirit and message in mind that the Chosen Instrument Productions logo was crafted. The logo is comprised of the Chosen Instrument Productions text and the “Winged Note” logo mark. The main text and mark were crafted in a graffiti-style that captures the energy and vibrancy of youth while maintaining professional sensibilities such as legibility. The overall appearance of the logo is edgy and yet accessible and is very much geared towards the youth demographic that Chosen Instrument is driven by.
The “Winged Note” icon was crafted to represent the idea of creating music that is upliftng. The “Winged Note” represents the power of music to “fly above” the typical negative stereotypes associated with hip-hop and rock music and reinforce the idea that Chosen Instrument creates music that is thematically and philosophically positive.
The Chosen Instrument Productions logo speaks to and reflects the ideals of the organization; it represents music as a powerful force through which creative and inspired youth may cultivate, create and record a unique, positive message.
Filed under: Uncategorized | Tags: brading, collaborate, cultivate, differentiate, identity, innovate, logo, neumeier, the brand gap, validate
For anyone who’s followed this blog for it’s short but fruitful life, it’s apparent that I’m a huge proponent of Marty Neumeier’s book The Brand Gap. “Read this book before your competitors do,” urges Tom Kelley of Ideo on the book’s back cover. I couldn’t agree more with Mr. Kelley. The Brand Gap is an incredibly valuable resource to anyone involved in business at any level to better understand branding. For those who think a brand is simply a wordmark or icon, this book sheds light onto the depth with which we as designers put into identity development. For those who are “in the know” about building brands, the article succintly and clearly lays out the pertinent info that must be taken into consideration before any branding endeavor. My advice: if you haven’t read it, you are legitimately missing out. Plus, you can read it easily in a single sitting and if you take nothing else away from this read, (which I sincerely doubt you could) the layout is absolutely great.
Additionally, suplemental information to the book is available via a numerous stock of pdfs at http://www.newriders.com.