Schweitz Design

“The Bus” gets it Right.

My most recent vacation was to Ocean City, Maryland. Wildly popular among visitors is the city’s public transit, often referred to as the “drunk bus,” but officially known as simply The Bus. The popularity of the bus derives from two factors;  1. It runs up and down the coastal highway for 145 blocks and can take you to the majority of OC’s attractions, and 2. It only costs two dollars for a pass that is valid all day (from 6am to 6am). Running all night along OC’s strips of bar after bar as well the numerous hotel corridors makes the drunk bus a perfect marriage of safety and (sometimes a bit too much) fun.

I, of course, immediately took notice of The Bus logo which appears on all of the bust stop signs as well as on the recyling bins located next to each bus stop (awful green eh?). I really like this logo, more so because of how it speaks than how it actually looks. The logo is fun, vibrant, a little bit quirky and based on my experience in the ocean town really captures the spirit of Ocean City. It’s playful and doesn’t take it self too seriously (After all, it’s the drunk bus). Are there elements of this logo that could be done better? Yes. the gradients on the tires don’t match the logo as a whole, the exhaust suffers from the same issue because of lack of shading and the bevel is probably wholly unnecessary. But, honestly, having ridden the subject matter and spent a week in the town, I find myself setting design-y nitpicking aside and quite honestly most of the people I saw on The Bus were in no shape to critique anything. I like this logo because it’s fun and that’s all it needs to be.

Annuale Logo Design
09/03/2009, 2:59 pm
Filed under: Logo Design | Tags: , , , , , , ,

Last night my roomate and I happened upon a Saturday Night Live “All Commercials” special. This led me to two items I wanted to write about here. Number 1: I have always thought as long as I’ve been a designer that working for a film or television studio creating logos, branding materials, etc for imaginary products would be totally awesome.

annualeNumber 2: In the same vein, the above commercial for “Annuale” features a really well-developed logo for the fictional product. Given the ridiculous nature of the product as described in the parody commercial, I think the logo design is absolutely appropriate. The twelve dot icon clearly speaks to the brand and the all lowercase san serif (looks like myriad) reads nicely as medical but comfortable and feminine. The color scheme really makes the “once a year” icon pop and I really like the way the icon was reinforced throughout the commercial abstractly (ie the woman with the all gray and one pink converse all stars).

The tagline I could probably take or leave as it leans more towards blunt than clever, but it’s funny that the voice over realizes it’s a pun as she’s saying it and ultimately works on the humor level that this is going for.