Filed under: Logo Design | Tags: arrangement, basketball, concept, event branding, logo, march madness, ncaa, organization, style, tournament, women
After yesterday’s post on the Men’s side of the NCAA tournament logos I thought today I’d feature the womens’. All i can say is wow, the disparity between the two groups is ridiculous. I’m not entirely sure how the NCAA is structured, but the women’s side has significantly better logos across the board.
I’m especially fond of the Tampa Bay logo and the clever incorporation of the basketball – subtle, yet noticeable and very well executed. Additionally, the St. Louis logo really forces the perspective on the arch and acheives something new and dynamic with a recognizable and well-known icon of that city.
The best comparison groups highlighting the disparity between the men’s and women’s logos are the Indianapolis and New Orleans logos. The men’s Indy logo was trite and one might say shabby, but the women’s puts together a lovely package of venue and skyline and stylized basketball. The women’s New Orleans logo works on the same concepts as the men’s but it’s infinitely better organized and simply works much better.