Filed under: branding | Tags: application, bar code, brand, brand positioning, brand power, google, holiday, logo, logo application, logotype, occasion, patent, wordmark
The Google holiday logos are pretty well documented, but the above really caught my eye. In lieu of gussying up the wordmark today, the above supplants it to celebrate the anniversary of the patenting of the bar code. (Read more about that here.)
As I stated above, today’s bar code image in place of the typical Google lettering is really eye catching. It also showcases Google’s ability to leverage their brand power. Can you name any other company that is quite frankly ballsy enough to totally remove their logo from their homepage? Even the past holiday iterations of the logo have at least been drawn up around the existing logo type. I really applaud Google for going “full-tilt” with this particular occasion logo.
Having said that, I also think Google has a bit of an unfair advantage when it comes to boldly abandoning their logo because of their ubiquitous brand position. Regardless of which logo, if any even, would be displayed on it, the Google homepage is near universally recognizable. So long as the image fits the general proportions where the logo would typically be, I surmise you could put anything in that area and the whole page would still read as Google. In this instance I really like that they chose to fore go any of the recognizable characters from their mark, as they could have potentially intertwined the wordmark and bar code imagery in a countless number of ways, retaining the more typical Google holiday sensibilities, but they didn’t. Despite the unfair advantage, I think this is really well conceived and well executed.
See more holiday iterations @ http://www.google.com/intl/en/holidaylogos.html
Filed under: print | Tags: brand, brand message, brochure, design, die cut, fold, print
As the predominance of my work is in the print realm, I really enjoyed the collection of Inspiring Brochure Designs over at Naldz Graphics. I love the possibilities presented by brochure design because you gcan do some really unique things when you get into designing spreads and (pending the project) several pages through which you can communicate your brand and message.
Filed under: branding | Tags: bottom line, brand, branding, design, packaging, re-brand, tropicana, value
Consider your brand for a moment. Read this article. Now reconsider your brand in terms of collateral (PACKAGING, logo, letterhead, etc.). How much do you think you stand to lose (or Gain!) because of your brand and how it’s interpreted at the consumer level?
image source: http://brightbrightgreat.com
The Tropicana re-brand was met with great resistance from the design community. So much resistance in fact, (from the design community as well as countless others apparently) that Tropicana decided to scrap the re-brand and go back to zero in just a few short weeks. Enough has been written why the new brand failed, but I think it’s worth noting the article from AdAge as to just what kind of impact your brand has on your business. It’s a rare opportunity when your brand can be spoken of in terms of the bottom line as the case is here.
Schweitz Design 