Schweitz Design

Make a Brochure, and make it nice
03/06/2009, 5:33 pm
Filed under: print | Tags: , , , , , ,

As the predominance of my work is in the print realm, I really enjoyed the collection of Inspiring Brochure Designs over at Naldz Graphics. I love the possibilities presented by brochure design because you gcan do some really unique things when you get into designing spreads and (pending the project) several pages through which you can communicate your brand and message.

Where rubber meets the road (Or oj misses the table)
03/04/2009, 4:02 pm
Filed under: branding | Tags: , , , , , , ,

Consider your brand for a moment.  Read this article. Now reconsider your brand in terms of collateral (PACKAGING, logo, letterhead, etc.). How much do you think you stand to lose (or Gain!) because of your brand and how it’s interpreted at the consumer level?

The Tropicana re-brand was  met with great resistance from the design community. So much resistance in fact, (from the design community as well as countless others apparently) that Tropicana decided to scrap the re-brand and go back to zero in just a few short weeks. Enough has been written why the new brand failed, but I think it’s worth noting the article from AdAge as to just what kind of impact your brand has on your business. It’s a rare opportunity when your brand can be spoken of in terms of the bottom line as the case is here.

Clever Pam, very clever!
04/03/2009, 2:38 pm
Filed under: Ad Campaign | Tags: , , , , , , , ,

I saw this new ad for PAM cooking spray last night. I can take or leave the bratty kids demanding perfect cupcakes and the commercial as a whole, but the “Helps you pull it off” tagline is what really grabbed me. It’s a really clever tagline that I think speaks strongly to not only their product (the spray literally helps you pull things off of pans) but also to their brand (the product helps you, the target demographic consumer).

On a related note, Brandsinger recently posted the 10 best taglines of 2008. “Drive safely and leave the killing to us” is by far my favorite!